About Us



Azalea was established in 2017 in the quaint seaside town, Niantic, CT. Azalea, the flowering plant, is symbolic of remembrance or wishes of home. Owner, Lexi Persi, had always had these colorful flowering bushes planted at her childhood homes, which made Azalea the perfect name for the business.

Lexi carefully curates items from all over the U.S. and the world that align with our values. Many of the makers and brands at Azalea are women-run small businesses, fair trade companies, B Corporations, and American-made lines. We love to give our support to the people who choose their passion everyday and make unique, quality goods that you won't see at any big box stores. 

Shop with us for a carefully curated selection of gifts and goods for a lovely home.

Visit our storefront located at The Norton, 185 Main Street in Niantic, CT.