Azalea was established in 2017 by Lexi Persi and Brendan Lemire. The couple had met at the University of Connecticut and graduated together in 2016. Opening up a small shop with a carefully curated selection of goods had always been a dream of Lexi's and Azalea came to be. With Lexi's retail background and Brendan's education in business, their skills lend well to running the business together.
Azalea is named after the plant which symbolizes remembering or wishing of home.